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Digital Enablement
In a world where the cost to compete and the barriers to compete are melting away, every single function in your business, without exception, needs to think about creating an ecosystem required to put-together relevant information and deliver it without incurring additional cost, through the right medium to multiple consumers simultaneously, without diluting their individual experiences. The service/offer thus created should be capable of being enriched/enhanced/reproduced at very little or no cost within growing communities which have similar customer journeys.